A San Antonio, TX, startup that acquires old, nearly-unrecognizable items and restores them into strong, beautiful pieces of repurposed furniture that combine functionality with a little Texan flavor. Upcycle was one of my first clients.
Making a small startup that was entering into a crowded handmade-furniture market stand out. The challenge was taking their unique approach in their process and translating that into an identifying logo which would set them apart from the competition.
A logo that communicated their unique approach to furniture design. It successfully communicated an American-made, hand-crafted message into a creative badge that was still clean enough to be translated across numerous mediums.